Trivial Pursuits?

There are many challenges facing our country and the world, and it often seems that considering what color sofa to use in an upcoming staging project is trivial in comparison.
Then I am reminded of the economic struggles that many are experiencing, and resolve that selling homes quickly and for the most money does, in fact, contribute to helping folks.

The most recent survey published by RESA (the Real Estate Staging Association) reveals impressive statistics on home staging.

"In 2007 vacant homes in our study that were previously on the market on average of 131 Days as un-staged properties had not sold. Those same homes were then taken off the market and staged and re-listed. Those properties on average sold after 42 days on market after they were staged,which is 68% less time on the market.

In 2008 vacant homes in our study that were previously on the market an average of 190 days as un-staged properties, had not sold. Those same homes were taken off the market and staged and re-listed. Those properties on average sold after 28 days on market after they were staged, which is 85% less time on the market." You can read the entire report here.

Decorating decisions may seem insignificant in the grand scheme of things, however, creating balanced, comfortable, and beautiful living spaces affects our lives in many positive ways. As they say, the sapling needs a balanced and enriched environment to thrive. And the hope is that potential buyers will see a beautifully staged home as the perfect place to raise their family.

Now... I'm off to pick the perfect paint color for that nursery!