Common Mistakes Home Sellers Make

Stageworks recently staged a home on the St. Johns River in Jacksonville. Sadly, the home owner had past away, but the family understood the importance of making the best possible impression BEFORE listing it.

Often we hear, "Let's wait to see what happens, and if it doesn't sell, then we'll consider staging it". This is a big mistake many home sellers make.

There are several reasons why staging before listing the property is the best plan of action.

• Those house hunters who first view the property will not likely come back to see it again after staging if the first impression was ho-hum. So, the sellers have lost the opportunity to wow those first - and possibly most interested - buyers forever.
• Statistics are clear that staged homes sell faster and by selling faster, there's no need for a price reduction.
  
• The photos of a staged home will grab online lookers much quicker than houses with empty or cluttered rooms.

Using much of what the homeowner already had, we created a warm and inviting environment. The goal is to create a flow to the home, eliminate clutter and allow the buyer to see how rooms work when furnished with just the right amount of pieces.

After the staging was complete, we walked through with the V.P. of Wachovia Bank's Trust Department. Her first comment was "It's really amazing, what you did makes the house seem more like a home. What a difference - you guys really have the touch!"

Before and After

The next step is to have professional photos taken of the home and place it on the market! We're sure this one will go fast.