It's Never Too Late to Stage

When presenting a staging proposal, we find that the biggest obstacle to overcome is convincing sellers that it really will save them money in the end. Considering carrying costs, monthly mortgage payments, insurance, etc., the cost to stage is very small.

Let's say your house is on the market for $300,000 and it hasn't sold in several months. You decide to reduce your price. If you lower you price by only 3%, it would be a $9,000 reduction. Staging cost vary, but a good rule of thumb is .5 - 2% of the selling price for an average sized home. If you Stage your property instead of reducing your price, you could gain $3,000-$7,500!

Often you can forgo costly renovations by staging. By lightly furnishing a home, your online photos will get the attention of online house hunters much quicker than boring, empty rooms. And it gives your Realtor an opportunity to re-list with the info that it has been professionally staged. Other Realtors will be much more likely to show a staged home than an empty one.

A majority of the homes we stage have been on the market for some time before we do our magic. One house was on the market for the better part of a year. It was furnished, but was cluttered and had no obvious traffic pattern or balanced room arrangements. After staging and some fresh paint, the home received two offers within two weeks. They accepted an offer 23 days after staging. And this is not an isolated incident.

Stageworks' average "days on the market" after staging is 37 days! That is right in line with national statistics.

See the most recent staging statistics here.